ADVERTISING STRATEGIST

The Advertising Strategist is an online advertising specialist counted on by stakeholders create, execute, and report on multi-channel media strategies. The Advertising Strategist utilizes advertising expertise in SEM, Display, Video, Social, and emerging ad-tech. They are knowledgeable and experienced in advertising products, industry trends, and are looking to optimize and create new strategies that help clients achieve their business goals.Key ResponsibilitiesMonitor client & internal request queue to provide action, insight, and analysis to incoming requests.Analyze campaigns and make proactive changes to improve account performanceIdentify and present new opportunities/areas of growth to client that will improve accounts ability to achieve desired outcomesBring competitive and industry insights to execute data-driven optimizations across potentially large and complex accountsGather, analyze, and organize complex information, conduct comparative analyses, make recommendations... supported by identified facts, and present clear recommendations to internal stakeholdersCreate custom presentations to maintain post-sales activities with a goal to increase product adoptionCreate and present compelling client focused reporting that connects with key stakeholders and drives understanding of ROI for all advertising channelsRequirements:Google Analytics CertifiedGoogle Ad CertifiedExperience managing on-line ad campaignsExperience collaborating cross-functionallyManagement of social campaigns, a plus