Advertising Strategist

They are knowledgeable and experienced in advertising products, industry trends, and are looking to optimize and test new strategies that help a group achieve their business goals. They own gathering group goals around... desired audiences, performance benchmarks, and ensuring expected ROI and value is delivered at each tier of a client organization. Education & Experience • 4-6 Years' managing complex advertising strategies. • 4-6 years' experience and Expert level abilities with Google Ads, Social, and Microsoft Ads • 4-6 Years client facing advertising agency account management experience • 3+ years' experience managing digital video and social advertising • Google Ads and Google Analytics Certifications Required • Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience Job Duties/Responsibilities • Create advanced digital advertising strategies that drive customer business success • Influence customer brand positioning and ad messaging while targeting the proper audience • Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk • Ensures advertising strategy is integrated into greater group product driven strategies • Monitor and analyze campaigns and make regular proactive changes to improve account performance • Identify and present new opportunities/areas of growth to client that will improve account's ability to achieve desired outcomes • Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts • Forecasts market trends and utilizes them to inform customer strategies • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients • Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS • Complete competitive client analysis to drive customer advantages in advertising performance and strategy • Own launches of new advertising products and ensure proper integration into customer strategy • Responsible for corporate and rooftop level communication plans and engagement • Leverage account team strategies and knowledge to drive client satisfaction