Advertising Strategist

Heifer Project International The Advertising Strategist uses their knowledge and expertise in marketing, advertising and social media in addition to project management skills to develop and implement advertising campaign strategies and tactics to achieve the marketing goals of the organization. Strategic Paid Media Planning for Marketing Campaigns (35%) • Develop a paid advertising outline and plan to align with Heifers broader marketing campaigns focused on raising brand awareness and increase the pipeline of new and potential digital donors - which will lead to an impact on fundraising. Project Management of traditional and digital advertising campaigns (35%) • Collaborate with cross-functional creative teams to implement paid advertising campaign strategies. Minimum Requirements: Bachelors degree in Marketing or related field (or equivalent experience) Five or more years of relevant work experience in Advertising/Marketing Fundamental knowledge of online fundraising through digital advertising media, including email, social media, digital display advertising and search engine marketing, etc.