Advertising Strategist

The Advertising Strategist is the digital advertising expert counted on by all stakeholders in a group to create, execute, and report on advanced multi-channel media strategies. They are knowledgeable and experienced in advertising products, industry trends, and are looking to optimize and test new strategies that help a group achieve their business goals. They own gathering group goals around... desired audiences, performance benchmarks, and ensuring expected ROI and value is delivered at each tier of a client organization. Responsible for product delivery and optimization for key customers, required to hit revenue/retention targets, responsible for advertising performance and alignment to client goals. 4-6 years' experience and Expert level abilities with Google Ads, Social, and Microsoft Ads 4-6 Years client facing advertising agency account management experience 3+ years' experience managing digital video and social advertising Google Ads and Google Analytics Certifications Required Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience Job Duties/Responsibilities Create advanced digital advertising strategies that drive customer business success Influence customer brand positioning and ad messaging while targeting the proper audience Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk Ensures advertising strategy is integrated into greater group product driven strategies Monitor and analyze campaigns and make regular proactive changes to improve account performance Identify and present new opportunities/areas of growth to client that will improve account's ability to achieve desired outcomes Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts Forecasts market trends and utilizes them to inform customer strategies Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS Complete competitive client analysis to drive customer advantages in advertising performance and strategy Own launches of new advertising products and ensure proper integration into customer strategy Responsible for corporate and rooftop level communication plans and engagement Leverage account team strategies and knowledge to drive client satisfaction #J-18808-Ljbffr