About the position This position requires a deep understanding of advertising products and industry trends, with a focus on optimizing and testing new strategies that align with the group's business goals. Responsibilities • Create advanced digital advertising strategies that drive customer business success , • Influence customer brand positioning and ad messaging while targeting the proper audience , • Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk , • Ensure advertising strategy is integrated into greater group product driven strategies , • Monitor and analyze campaigns and make regular proactive changes to improve account performance , • Identify and present new opportunities/areas of growth to client that will improve account's ability to achieve desired outcomes , • Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts , • Forecast market trends and utilize them to inform customer strategies , • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients , • Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS , • Complete competitive client analysis to drive customer advantages in advertising performance and strategy , • Own launches of new advertising products and ensure proper integration into customer strategy , • Responsible for corporate and rooftop level communication plans and engagement , • Leverage account team strategies and knowledge to drive client satisfaction Requirements • 4-6 years managing complex advertising strategies , • 4-6 years experience and expert level abilities with Google Ads, Social, and Microsoft Ads , • 4-6 years client facing advertising agency account management experience , • 3+ years experience managing digital video and social advertising , • Google Ads and Google Analytics Certifications Required , • Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience Nice-to-haves
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