Advertising Strategist

This position is responsible for creating, executing, and reporting on advanced multi-channel media strategies that align with the business goals of the group. The strategist will be tasked with gathering group goals related to target audiences and performance benchmarks, ensuring that expected ROI and value are delivered at every level of the client organization. In this role, the Advertising Strategist will be responsible for product delivery and optimization for key customers, with a strong emphasis on meeting revenue and retention targets. Responsibilities • Create advanced digital advertising strategies that drive customer business success , • Influence customer brand positioning and ad messaging while targeting the proper audience , • Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk , • Ensure advertising strategy is integrated into greater group product driven strategies , • Monitor and analyze campaigns and make regular proactive changes to improve account performance , • Identify and present new opportunities/areas of growth to client that will improve account's ability to achieve desired outcomes , • Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts , • Forecast market trends and utilize them to inform customer strategies , • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients , • Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS , • Complete competitive client analysis to drive customer advantages in advertising performance and strategy , • Own launches of new advertising products and ensure proper integration into customer strategy , • Responsible for corporate and rooftop level communication plans and engagement , • Leverage account team strategies and knowledge to drive client satisfaction Nice-to-haves