Other accountabilities may be assigned: • Integrated advertising strategy and management: • Devise and implement extensive advertising strategies, focusing on a blend of digital mediums like Google Ads, social media, and traditional channels, to align with the organization's strategic marketing plan and B2C/B2B objectives. • Execute and manage digital ad campaigns optimization for keywords, placements and audience targeting. • Collaborate with the ad sales agencies on their development of advertising sales strategies to ensure alignment with our company's goals and target audience's needs/preferences. • Collaborate with MarComm team members to develop and implement comprehensive SEO strategies to enhance the organization's online presence and search rankings through the optimization of website content, including meta tags, headlines, and descriptions for search engine visibility and performance. • Demonstrated experience managing digital, social media and traditional advertising campaigns.
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