Advertising Strategist (Digital Strategist)

In collaboration with the Marketing and Communications team and business partners, the Advertising Strategist devises and executes advertising strategies, judiciously manages budgets, and applies advanced audience segmentation and ad optimization methods for optimal ROI. Other accountabilities may be assigned: • Integrated advertising strategy and management: • Devise and implement extensive advertising strategies, focusing on a blend of digital mediums like Google Ads, social media, and traditional channels, to align with the organization's strategic marketing plan and B2C/B2B objectives. • Execute and manage digital ad campaigns optimization for keywords, placements and audience targeting. • Collaborate with the ad sales agencies on their development of advertising sales strategies to ensure alignment with our company’s goals and target audience’s needs/preferences. • Demonstrated experience managing digital, social media and traditional advertising campaigns.