Advertising Strategist I

The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. This remote role is responsible for developing and executing digital marketing and communications strategies across paid search engine marketing, paid social media, and various other advertising platforms. Key Responsibilities: Digital Marketing & Communications Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas.Tailor advertising content to specific platforms and target audiences to maximize engagement.Collaborate with cross-functional teams such as Analytics, Innovation, and Advertising Operations to ensure seamless execution and performance tracking.Learn and become an expert in analytics dashboards and management software to monitor campaign effectiveness and support continuous improvement through data analysis.Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness.Stay current on industry trends and competitor strategies to inform marketing initiatives.Digital Advertising Strategy Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms.Analyze advertising performance and translate data into actionable insights and strategic recommendations.Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns.Monitor account performance and make independent decisions to adjust tactics and allocations.Provide monthly performance reports and monthly strategic performance review consultations to clients via video meetings and email.Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention.Collaborate with Sales to support new product opportunities and overcome client objections.Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce.Minimum Qualifications: Bachelor's degree in a related discipline. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).