May 7, 2024

Advertising Strategist, Sales Development

Comcast Corporation Lathrup Village, Michigan

Job Summary The Sales Development Account Strategist is an outward, forward thinking partner to Effectv Sales. By partnering with Advertising Account Executives, the Account Strategist will help determine the appropriate advertising strategy, value proposition, and solution to solve the client's needs/objectives/goals through our Linear TV & Streaming (Multi-screen) product offerings. Core Responsibilities • Partners directly with Sales Account Executives to strategize optimal solutions for Advertisers. • Oversees the kickoff and development of an advertiser's initial campaign strategy, including attending/conducting a discovery session with sales, building/designing a custom strategic solution and evaluates the performance of campaigns to optimize and identify upsell opportunities. • Do what's right for each other, our customers, investors and our communities.

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