April 3, 2025

Advertising Strategy Manager

TikTok San Jose, California

Our Brand Innovation team is committed to helping businesses achieve their branding goals with flexibility, efficiency, and creativity. Job Description As a Senior Product Manager on our Brand Innovation team, you'll be responsible for building brand ads solutions to improve advertising effectiveness and efficiency. Responsibilities: • Responsible for building brand ads solutions to improve advertising effectiveness and efficiency • Lead product strategy and roadmap planning for traffic strategy optimization and ad format innovations • Collaborate closely with product marketing, sales, agencies, and clients to deeply understand advertising market dynamics and customer needs Qualifications: • Bachelor's degree • 5+ years of experience as a Product Manager • Deep understanding of ad tech and brand advertising, expertise in traffic strategy • Excellent problem solver, goal and data driven, strong ownership, excellent communication and coordination skills

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