Advertising Systems and Growth Lead

About the Role

The Tulsa Flyer and the Oklahoma Eagle are seeking an Advertising Systems & Growth Lead to professionalize our revenue operations. We have a highly engaged audience; now, we need a resourceful professional to build the “machine” that connects our readers with the local business community.This isa “builder-closer” role. You will be responsible for the end-to-end advertising lifecycle: architecting the workflows, hunting for new business, managing the creative intake, and delivering the final data to the client. We are moving from a reactive inbox to a proactive, mission-aligned revenue engine.

Outcomes & Expectations: The 90-Day RoadmapPhase 1: Systems & Triage (Weeks 1-4)

Focus: Capture, organize, and respond to existing demand.

The “Flyer” Sales Toolkit: Finalize a standardized Media Kit and Rate Card 1.0.Zero Leaked Leads: Take ownership of the “Advertising” inbox, ensuring a 24-hour response standard and moving all inquiries into a centralized tracking system.Inventory Management: Build a live ledger of all available ad slots across our newsletter, web, and SMS channels to identify “dead air” and prevent double-booking.Editorial Standards: Consult with business and editorial leadership to develop alignment and written policies surrounding advertising that meet editorial and nonprofit standards.Phase 2: High-Volume Sales & Execution (Weeks 5-8)

Focus: Proactive outreach and end-to-end management.

85% Inventory Fill Rate: Actively sell and manage inventory to ensure that at least 85% of all primary slots are booked with paid placements.End-to-End Stewardship: Manage the entire process for every advertiser: from initial pitch and contract signing to gathering creative assets, scheduling the “run,” and delivering a final performance report.The “Hunt”: Execute a high-tempo proactive sales cycle (targeting 40+ local business touchpoints per week) to build a pipeline of 100+ qualified local prospects.Phase 3: Scaling & Documentation (Weeks 9-12)

Focus: Sustained momentum and the “Flyer Playbook.”

4-Week Lead Time: Achieve a consistent schedule where ad inventory is sold out 4 weeks in advance.The SOP Playbook: Deliver a finalized Standard Operating Procedure (SOP) manual documenting the end-to-end process so the system can scale as the newsroom grows.Qualifications

Tulsa Roots: You must have a deep understanding of the Tulsa business landscape (from the Arts District to South Tulsa) and an existing network you can leverage immediately.4+ Years Experience: Proven track record in media sales, nonprofit development, or high-level B2B marketing.Entrepreneurial Grit: You’re comfortable with the “startup” nature of digital news—resourceful, fast-moving, and happy to build the plane while flying it.Mission Alignment: You believe that local journalism is a public good and can articulate that value to a skeptical business owner.Full-Time Potential: While this begins as a 3-month contract to establish our systems, we are looking for a long-term partner. For the right candidate who proves the model and hits revenue targets, we are highly open to transitioning this into a permanent, full-time role with benefits as the department expands.Pay: $1,500.00 per week

Work Location: In person