Advisor media

Additionally, will be required to partner effectively ensuring all acquisition campaigns and materials are aligned with other channels, meet brand standards and can positively impact Cigna’s Medicare Advantage growth goals. Responsibilities • Partner to provide the strategic direction and management of digital acquisition marketing initiatives to ensure that priorities are set and executed to advance the company’s goals. • Utilize data analytics and performance tracking tools to monitor campaign performance, identify trends, and optimize marketing initiatives for continuous improvement. • Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation • Understand the organization’s business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively • Consistently collaborate with team members, local market clients, agency partners and other matrix partners to foster, facilitate and deliver great work that is on strategy, on time and within budget • Exemplify problem-solving skills, uses a sound system of judgement to thoroughly analyze various options before making a decision • Strong communication and presentation skills a must • Direct response and digital media experience • Medicare or healthcare compliance experience • Leadership skills imperative • Minimum of 5+ years of advertising, communications or marketing experience.