Advisor media

Additionally, will be required to partner effectively ensuring all acquisition campaigns and materials are aligned with other channels, meet brand standards and can positively impact Cigna’s Medicare Advantage growth goals. • Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation • Understand the organization’s business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively • Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for innovation and optimization. Qualifications should include • Experience with integrated marketing background and is fluent in digital, interactive, earned media, paid media and creative execution. • Minimum of 5+ years of advertising, communications or marketing experience. • Ability to work from a Cigna office 50% of the time, as requested by the business