AI Marketing & Advertising Specialist

AI Marketing & Advertising SpecialistPosition Overview

We are seeking an experienced AI Marketing & Advertising Specialist who understands how to turn strong marketing ideas into measurable results.

This position is ideal for someone with a solid background in marketing and advertising who also regularly uses AI to work faster, develop better ideas, create stronger campaigns, and improve overall marketing performance.

The right person is not simply someone who knows how to use AI tools. They must understand why people respond to advertising, what makes an offer compelling, how to communicate benefits effectively, and how to develop marketing that produces results.

This is a fast-paced position that requires creativity, flexibility, initiative, and the ability to move quickly from concept to execution.

Key Responsibilities

Develop marketing and advertising concepts designed to generate leads, sales, engagement, and customer responseCreate compelling advertising copy, headlines, offers, calls to action, emails, social media content, landing page concepts, promotional campaigns, and other marketing materialsUse AI regularly to accelerate research, brainstorming, copy development, content creation, campaign development, and marketing productionApply proven marketing principles to AI-generated ideas rather than relying on AI to make marketing decisionsDevelop campaigns for multiple products, services, audiences, and marketing channelsUnderstand the customer and translate product features into meaningful benefitsCreate attention-getting advertising while maintaining a clear marketing objectiveTest and refine messaging, offers, creative approaches, and campaigns based on resultsManage multiple projects and priorities in a fast-moving environmentQuickly adjust campaigns and creative direction when priorities, market conditions, or business needs changeWork independently while collaborating with management, sales, creative, and other team membersConsistently look for new ways AI can improve marketing productivity, creativity, speed, and effectivenessQualifications

The ideal candidate will have:

Professional experience in marketing, advertising, direct response, digital marketing, or a related fieldA strong understanding of fundamental marketing and advertising principlesDemonstrated experience developing marketing that has produced measurable resultsExperience creating advertising campaigns, promotional materials, or lead-generation marketingStrong copywriting and communication skillsRegular hands-on experience using AI tools for marketing and content developmentThe ability to recognize the difference between attractive creative work and marketing that actually motivates people to take actionExperience working with multiple marketing channels such as websites, email, social media, digital advertising, video, print, and promotional campaignsThe ability to work quickly without sacrificing qualityStrong organizational and time-management skillsThe flexibility to change direction quickly when necessaryThe ability to manage several projects simultaneouslyA results-oriented mindset and willingness to test, measure, learn, and improveWhat We Are Looking For

We are looking for a marketer who uses AI, not simply an AI user who wants to work in marketing.

The successful candidate understands concepts such as:

Target Audience Customer Motivation Benefits Offers Positioning Headlines Calls to Action Lead Generation Conversion Branding Direct Response Customer Acquisition Testing Campaign Performance

They should be comfortable using AI every day, but they must also possess the marketing judgment necessary to determine whether an AI-generated idea is actually good marketing.

The Right Person Will Be

Creative. Fast. Flexible. Resourceful. Results Driven.

This person should enjoy an environment where new ideas are encouraged, projects move quickly, and priorities can change. They should be comfortable receiving direction, taking initiative, solving problems, and finding better ways to accomplish marketing objectives.

Most importantly, we are looking for someone who has experience getting results, not simply producing content.

Experience

Preferred:

3+ years of marketing or advertising experienceDemonstrated success with lead generation, customer acquisition, sales promotion, or conversion-focused marketingExperience using leading AI platforms as part of a regular marketing workflowExperience developing campaigns from initial concept through final executionA portfolio or examples of marketing campaigns and materialsAbility to discuss specific campaigns they have worked on, the objective of those campaigns, and the results achievedHow Success Will Be Measured

Success in this position will not be measured by how much content is produced or how many AI tools are used.

It will be measured by the ability to create marketing that contributes to:

More Leads More Customer Response Higher Conversion Increased Sales Stronger Engagement Better Marketing Efficiency

We want someone who combines marketing experience, creative thinking, AI capability, speed, and a proven ability to produce results.

Pay: $40,000.00 - $48,000.00 per year

Work Location: In person