Jan. 18, 2021

All Web Leads is hiring a Digital Media Buyer!

Confidential Austin, Texas

This is a hands-on role, and the ideal candidate is an analytical media buyer who can build, execute, and optimize display media buys programmatically within ad buying platforms. We are looking for a self-starter with a strong background in large scale consumer acquisition and media buying analysis, ideally in the lead generation space. AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US. We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Places to Work in Austin for 2017, 2018 and 2019. Experience requirements 4+ years of hands-on media buying, via direct publishers, ad networks, exchanges, and DSPs, ideally in the lead generation space Experienced in managing programmatic and RTB campaigns and optimizing towards business goals Qualifications Working ad operations proficiency to traffic, QA, and troubleshoot ad tags / assets and campaign tracking / measurement Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals Well-versed in display marketing best practices and measurement Proven experience profitably driving high-volume display customer acquisition Experience with professional analytics tools and analysis methods Robust analytical skills and ability to work with and analyze a large volume of complex data Expertise with Microsoft Excel Ability to manage multiple projects with intertwining deadlines while staying focused on the details Extremely self-motivated with a strong work ethic Ability to work independently as well as part of a team Responsibilities Ideate, plan, execute, and optimize comprehensive display and native marketing strategies, media plans, and campaigns Build, traffic, and launch campaigns within DSPs Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term Analyze daily performance to inform optimization and testing Relentlessly focus on driving high-intent insurance consumers from digital marketing solutions Innovate around new creative formats, technologies, tracking, and media formats Ensure alignment of display and programmatic campaigns to customer goals Work hours Monday-Friday 9am-5pm.

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