Alumni Marketing and Communications Specialist

Join the vibrant community at California State University, Long Beach (CSULB)!

Located just three miles from the Pacific Ocean, CSULB offers an inspiring workplace and an exceptional Southern California lifestyle. Our 322-acre campus—one of the largest in the CSU system—serves more than 42,000 students and is known for its commitment to student success, innovation, and impactful academic and research initiatives.

As a member of the CSULB community, you’ll experience a dynamic environment filled with cultural landmarks, collaborative energy, and opportunities to make a meaningful difference.

Work-life balance thrives here. Long Beach blends coastal relaxation with urban vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and food scene, and convenient access to both Los Angeles and Orange County. It’s an ideal place to grow your career while enjoying everything Southern California has to offer.

Join the California State University (CSU) and explore career opportunities that advance student success and strengthen California’s future—offering competitive compensation, comprehensive benefits, and professional growth.

### Job Summary

The Alumni Marketing & Communications Specialist tells the story of CSULB alumni and strengthens their connection to the university. Reporting to the Director of Alumni Engagement in the Office of Alumni Engagement, the specialist develops and implements an outcomes-based communications plan that includes social media, email marketing, web content, alumni spotlights, and integrated campaigns. These efforts engage CSULB’s more than 411,000 alumni and promote alumni events, networks, the Alumni Center, volunteer opportunities, and giving initiatives.

Working independently on most day-to-day assignments, the specialist serves as the office's lead liaison to Strategic Communications for creative projects and as the first point of contact for alumni inquiries. The specialist also tracks and analyzes engagement metrics to adjust messaging, ensuring all communications reflect CSULB brand standards and the university's commitment to its diverse alumni community.

### Key Responsibilities

* Alumni Marketing Communications (Campaigns, Content & Digital Strategy): Independently creates and publishes engaging content for alumni audiences across email, social media, and web, including newsletters, stories, profiles, and event communications. Develops targeted campaigns that promote alumni programs and strengthen alumni relationships; builds segmented email campaigns, manages social content, and maintains alumni web pages in Drupal. Collaborates with campus partners on digital strategy and messaging, maintains the communications calendar, and ensures content meets university style, accessibility, and brand standards.
* Alumni Inquiries & Constituent Support: Serves as the first point of contact for daily email, phone, social media, and other inquiries to CSULB Alumni, responding to inquiries or routing them to the appropriate staff or campus office. Serves as a resource on alumni programs and services.
* Analytics, Research & Reporting: Tracks, analyzes, and reports email, social media, web, and event metrics, including maintaining a monthly social media tracker, to identify trends and inform messaging. Ensures alumni communications are tracked and coded in CRM for CASE Alumni Engagement Metrics reporting. Designs, distributes, and analyzes web forms and surveys to assess alumni engagement strategies.
* Brand, Creative & Media Support: Serves as lead liaison to Strategic Communications to develop and produce print, digital, and social media assets for alumni engagement and the Alumni Center. Coordinates with vendors on production, licensing, and brand compliance; supports media relations for alumni stories.
* Supports division-wide events and activities, stays current on marketing and communications best practices

### Department

Alumni Relations

### Time Base

1.0 time-base, 40 hours per week.

### Duration of Appointment

This is a temporary position for 1 year with no permanent status granted. Temporary assignments may expire prior to the ending date.

### Classification

Marketing & Communications Professional II

### Compensation

Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.

* Hiring Range: The hiring range for this position is $5,387 (Step 3) - $5,948 (Step 8) per month commensurate with candidate's education, experience, skills, and training.
* CSU Classification Salary Range: The CSU Classification Salary Range for this position is $5,178 (Step 1) - $7,543 (Step 20) per month.

### Benefits

At California State University (CSU), we prioritize the health, growth, and success of our employees. Our benefits program reflects our commitment to your overall well-being.

To be eligible for full benefits, employees must be appointed at least half-time (.50 FTE) with an appointment lasting more than six months and one day. Benefits eligibility and offerings may vary based on appointment type, classification, and applicable collective bargaining agreement. Eligible employees may have access to a comprehensive benefits package that can include:

* **Paid Time Off:** Up to 24 vacation days per year (based on employee group and/or length of service), 14 paid holidays, and 12 sick days annually with unlimited accrual.
* **Health Coverage:** A variety of medical, dental, and vision plans.
* **Retirement Plans:** Participation in the CalPERS defined benefit plan, along with voluntary savings options such as 403(b), 401(k), and 457 plans.
* **Educational Benefits:** Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
* **Employee Assistance Program (EAP):** Confidential counseling and support services for employees and their families.
* **Additional Benefits:** Wellness programs, professional development opportunities, and insurance options including life, disability, and pet insurance.

Candidates are encouraged to review the appropriate [CSU Employee Benefits Summary](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.calstate.edu%2Fcsu-system%2Fcareers%2Fbenefits%2FDocuments%2Femployee-benefits-summary.pdf&data=05%7C02%7CLinda.Escalona%40csulb.edu%7C9186ab19ad084a90ad6908de86c98b6e%7Cd175679bacd34644be82af041982977a%7C0%7C0%7C639096397336293728%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=KMHOZxcEucf18KpF%2FCfM6rMxrF3uz%2B3n9q33m%2FlPE5o%3D&reserved=0) for details specific to their position. Additionally, the [CSU Total Compensation Calculator](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.calstate.edu%2Fcsu-system%2Fcareers%2Fcompensation%2FPages%2Fcompensation-calculator.aspx&data=05%7C02%7CLinda.Escalona%40csulb.edu%7C9186ab19ad084a90ad6908de86c98b6e%7Cd175679bacd34644be82af041982977a%7C0%7C0%7C639096397336312219%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=0j3odhKD%2Fn1v%2F0KNPqAJBv63TCTrkh6nXhvLrMkI8X0%3D&reserved=0) is available to help prospective employees understand the full value of the CSU benefits package and how it complements base salary.

### Knowledge, Skills, and Abilities

The ideal candidate is a strategic and creative communications professional with demonstrated expertise in developing and executing integrated marketing, communications, and digital engagement strategies that foster meaningful connections with alumni and advance institutional engagement goals. They possess the ability to assess audience needs, develop data-informed communication plans, and implement targeted campaigns that promote alumni events, reunions, recognition programs, volunteer opportunities, and affinity-based initiatives. Skilled in content development, the ideal candidate creates compelling, audience-centered communications across multiple platforms, including newsletters, websites, email campaigns, social media, and feature stories, while ensuring accuracy, accessibility, brand consistency, and adherence to university and AP style standards. They are adept at interviewing stakeholders, crafting engaging narratives, and producing content that highlights alumni achievements and strengthens alumni pride and participation.

The successful candidate demonstrates strong digital marketing expertise, including social media strategy, email marketing, website content management, and multimedia storytelling. They collaborate effectively with campus partners, alumni leaders, advancement professionals, and communications teams to develop coordinated messaging and engagement initiatives. With experience managing social media channels, maintaining web content, creating branded marketing materials, and coordinating photography, video, and creative production projects, they leverage digital platforms to enhance outreach and engagement. They also serve as a knowledgeable and responsive resource for alumni, students, and campus stakeholders by managing inquiries, providing information about alumni programs and services, and supporting communication-related administrative processes.

In addition, the ideal candidate is highly analytical and results-driven, with experience utilizing CRM systems, tracking engagement metrics, analyzing campaign performance, and generating reports that inform strategic decision-making. They are skilled in gathering and interpreting data from email, web, social media, and survey platforms to evaluate effectiveness and recommend continuous improvements based on industry trends and best practices. Strong project management and organizational skills enable them to coordinate with internal and external partners, oversee vendor relationships, ensur