Amazon Ad Specialist

Position: Amazon PPC Advertising Specialist Department: Service Reports to: Brand Director Role - The Advertising Specialist is the key to our Partner’s Amazon advertising success - ensuring advertising objectives are met each month for sales and profitability. Responsibilities - Create, Expand, & Optimize Amazon PPC campaigns in adherence to Canopy Account Management standards and documented processes. - Lead implementation of the Account Strategy set by the Advertising Manager for the account. - Attend-on-time and participate in all assigned daily and weekly team huddles. - Adhere to all company standards for task management and time logging. - Produce training videos or documents, as needed, to improve the company training resources. Results - Measurable improvement on account-level KPIs. - Thorough and comprehensive understanding of Amazon PPC & related on and off- Amazon elements - Demonstrated ability to implement Sr Specialist / Ad Managers account strategy. - Identifying new systems and solutions to vastly improve account performance. - Ascension to Sr. Advertising Specialist. Requirements - Experience or training of how Amazon PPC campaigns are structured, created, expanded (grown), and optimized (tuned). - Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms. - Familiarity with Amazon Seller Central platform. - Familiarity with Amazon Advertising platform (AMS) all ad types. - Must have extensive hands-on experience with Amazon Sponsored Product, Sponsored Brand, and Sponsored Display ad types. - Familiarity with required supporting software software. - Proficiency in English. - Professional appearance and Zoom or video capabilities. -