Amazon Ads Campaign Manager

Job Purpose:
The Amazon Ads Specialist is responsible for building, scaling, and optimizing advertising campaigns that drive efficient revenue growth across Amazon marketplaces. This role is focused on turning ad spend into measurable results by leveraging data, testing strategies, and continuously improving campaign performance to maximize return and market share.

Essential Duties and Responsibilities:
Lead the execution and optimization of Amazon advertising initiatives by owning campaign strategy, performance analysis, and ongoing testing. This role plays a critical part in scaling winning products, improving ad efficiency, and uncovering new growth opportunities through paid media.

Duties will include:

Paid Media Strategy & Execution

Develop and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns aligned with revenue and profitability targetsStructure campaigns effectively across match types, targeting segments, and funnel stagesLaunch, test, and scale campaigns based on performance data and strategic goalsOptimization & Budget Management

Monitor daily campaign performance and make bid, budget, and targeting adjustments to improve efficiencyAllocate spend toward top-performing campaigns while cutting or refining underperforming areasContinuously optimize for key metrics such as ROAS, ACOS, TACOS, CTR, and CVRTesting & Experimentation

Run ongoing tests across keywords, audiences, creatives, and campaign structuresIdentify winning variables and scale them while documenting learningsStay proactive in identifying new opportunities for growth through experimentationData Analysis & Insights

Analyze campaign and keyword-level data to uncover trends and actionable insightsTranslate performance data into clear recommendations that drive better decision-makingTrack the impact of advertising on overall product performance, including ranking and sales velocityCollaboration & Growth Support

Partner with creative and listing teams to ensure ads are supported by high-converting contentAlign with pricing and promotions strategies to improve campaign effectivenessSupport product launches and seasonal pushes with targeted advertising strategiesAbout Zulay Kitchen
Zulay Kitchen is a Top 100 Amazon seller in the U.S. and an Inc. 5000 company. We are a fast-growing kitchen brand with a high-performance culture, huge goals, and real opportunity for people who want to grow.