Company Description
Utopia Brands is a global house of consumer brands headquartered in Dallas, Texas, creating category-leading products trusted by millions of customers worldwide. The company builds everyday solutions across diverse categories, including home essentials, beauty and personal care, wellness, apparel, pet care, and kids’ essentials. Its portfolio is distributed through major retail and marketplace platforms such as Amazon, Walmart, Target, TikTok Shop, Shopify, Temu, and SHEIN, reaching consumers wherever they choose to shop. With operations across North America, Europe, and Asia, Utopia Brands focuses on product quality, operational excellence, and customer-centric innovation. The company’s brands have been featured in hundreds of media outlets, underscoring their impact, trust, and quality in global consumer markets.
Role Overview
The Amazon Ads Specialist will own PPC strategy, execution, and optimization across Utopia Brands' Amazon Seller/Vendor accounts, driving profitable growth through Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
Key Responsibilities
Plan, launch, and manage Amazon PPC campaigns across multiple brands and ASINsOptimize bids, budgets, keywords, and placements to hit ACOS/TACOS targetsConduct keyword research and competitor analysisMonitor account health, catalog issues, and listing quality affecting ad performanceBuild and present weekly/monthly performance reports with actionable insightsRun A/B tests on ad creative, copy, and targeting strategiesCoordinate with the content and design teams on Sponsored Brand creatives and Store pagesStay current on Amazon Ads platform updates and best practices
Requirements
2+ years of hands-on Amazon Advertising/PPC experienceStrong understanding of Amazon Seller Central and/or Vendor CentralProficiency with Amazon Ads console, bulk sheets, and tools like Helium 10, Data Dive, or similarAnalytical mindset with strong Excel/Google Sheets skillsExperience managing multi-brand or multi-SKU ad accounts preferredExcellent communication and reporting skills
Nice to Have
Experience with Amazon DSPBackground in e-commerce or CPG brandsFamiliarity with Helium 10, Jungle Scout, or similar tools
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