Amazon Advertising

PSi, founded in 1999, is the #1 independent distributor of games in the United States and a full-service brand solutions partner. Our mission is to connect brands and retailers through innovative solutions, deep category expertise, and a commitment to exceeding expectations at every step. PSi provides comprehensive support to global brand partners through: • Sales and Account Management • Logistics and Distribution Operations • E-Commerce Services • Category Insights and Analytics • Retail Media Consulting Our category focus is play-based; including board games, trading card games, role-playing games, books, dolls, and collectibles—we help brands scale, optimize performance, and succeed in an evolving retail landscape. Role Overview The Advertising & Optimization Manager is responsible for driving profitable growth through on-site and off-site digital advertising across PSi’s ecommerce ecosystem. Key Responsibilities On-Site Advertising & PPC Own on-site advertising strategy across Amazon, Target, Walmart, and other retail media networks Manage budgets, bids, and campaign structures to maximize ROAS, efficiency, and profitability Optimize campaigns across sponsored products, brands, display, and emerging ad formats Partner with brand partners and internal PSi stakeholders to align advertising with launches, inventory, pricing, and promotional plans Off-Site Advertising & Demand Generation Develop and execute off-site advertising strategies to drive awareness, traffic, and engagement Manage influencer, paid social, digital media, and performance-based campaigns Evaluate channel mix, audience targeting, and attribution to drive incremental growth Marketing Analytics & Performance Insights Leverage marketing analytics to evaluate campaign effectiveness across channels and the full funnel Analyze KPIs including ROAS, TACoS, conversion rate, CPC, impression share, and incremental lift Identify trends, opportunities, and risks across brands, categories, and platforms Use data to inform optimization strategies, budget allocation, and growth recommendations Brand Partner Recaps & Reporting Develop clear, concise campaign recaps for brand partners on a recurring basis Translate complex performance data into actionable insights and strategic recommendations Support brand-facing conversations with performance reviews, testing results, and forward-looking plans Partner with internal teams to ensure alignment between advertising strategy and brand objectives Tools, Testing & Optimization Leverage best-in-class ecommerce and advertising tools to drive insights-based decision-making Conduct ongoing testing across keywords, creatives, audiences, and media formats Stay current on platform updates, new ad products, and emerging best practices Required Skills & Experience 4–7+ years of experience in ecommerce advertising, digital marketing, or performance marketing Deep hands-on experience with PPC and retail media networks Strong marketing analytics and data interpretation skills Experience presenting performance insights to internal stakeholders and external partners Ability to balance growth objectives with margin and profitability goals Preferred Platforms & Tools Experience with some or all of the following: Retail Media & PPC: Amazon Ads, Amazon DSP, Amazon AMC, Walmart Connect, Target Roundel, TikTok, Youtube, Instagram, Facebook Analytics & Insight Tools: Pacvue (or other ad software), Citrus, Criteo, Helium 10, SmartScout, Google Analytics Marketing & Performance Analytics: Platform-native reporting, BI tools, and attribution frameworks Collaboration & Reporting: Dashboards, performance recaps, and executive-ready summaries