Amazon Advertising & Growth Manager

We are Fit + Fresh. We’re for every woman balancing work, life, and everything in between.

Designed by women, for real life

At Fit + Fresh, we're designing products for every woman balancing work, life, and everything in between.

We're the #1 National Lunch Bag Brand at Walmart and Target, the #1 Ice Brand on Amazon, and a trusted partner to many of the nation's leading retailers including Sam's Club, Meijer, TJX, Hobby Lobby, Kroger, and more.

As we continue building a nationally recognized consumer brand, Amazon remains one of our largest and fastest-growing businesses—and one of our biggest growth opportunities.

Position Summary

Fit + Fresh is seeking an experienced Amazon Advertising & Growth Manager to own and lead our Amazon advertising business.

You'll be responsible for the advertising strategy behind our $20M+ Amazon business, managing more than $2 million in annual advertising investment across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Amazon Marketing Cloud, and emerging Amazon advertising platforms.

This role is fully accountable for advertising performance, profitability, budget management, forecasting, and long-term growth. You'll make investment decisions, optimize campaigns, identify new growth opportunities, and ensure every advertising dollar delivers measurable business results.

While you'll work closely with our Ecommerce Content, Marketing, Sales, Product Development, and Finance teams, this role specifically owns Amazon advertising—not content creation or merchandising.

Our Ecommerce Content team leads Product Detail Pages, A+ Content, Brand Store, and creative execution. Your responsibility is to leverage advertising performance and customer data to identify opportunities, recommend improvements, and partner cross-functionally to maximize traffic, conversion, and profitable growth.

We're looking for someone who thinks like an investor, loves data, and is passionate about building scalable advertising systems that drive long-term growth.

Why This Role Matters

Amazon is one of Fit + Fresh's largest and fastest-growing businesses.

Advertising is one of our largest controllable investments and directly influences:

Revenue Growth Profitability Market Share Product Launch Success Customer Acquisition Long-Term Brand Growth The decisions made in this role impact millions of dollars in annual revenue.

What You'll Own

Operate the Amazon advertising business as if it were your own.

You'll be responsible for:

Developing Amazon advertising strategy across all advertising platforms Managing annual advertising budgets exceeding $2 million Allocating advertising investment to maximize profitable growth Optimizing campaign performance across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and emerging Amazon advertising tools Balancing revenue growth with contribution margin and profitability Forecasting advertising spend, sales, and return on investment Identifying opportunities to scale winning products while reducing inefficient spend Building reporting dashboards and performance insights Presenting monthly business reviews with clear recommendations and action plans Owning advertising performance and business results

Cross-Functional Partnership

Great advertising doesn't happen in isolation.

You'll partner closely with Ecommerce Content, Marketing, Creative, Product Development, Sales, and Finance to improve the overall Amazon business.

Using advertising and conversion data, you'll identify opportunities to improve:

Product Detail Pages A+ Content Brand Store experience Creative assets Product imagery and video Ratings & Reviews Promotional strategy Product launches

While these assets are owned by our Ecommerce Content and Marketing teams, you'll provide the data, insights, and recommendations that help improve conversion, advertising efficiency, and profitable growth.

Continuous Optimization

Success comes from relentless testing and continuous improvement.

Advertising Optimization (Owned)

Campaign structure Keyword strategy Search term optimization Bid management Audience targeting Sponsored Products Sponsored Brands Sponsored Display DSP Budget allocation Placement optimization AI bidding strategies Retail media innovation

Conversion Optimization (Partner)

Partner with the Ecommerce Content and Marketing teams to recommend and evaluate testing around:

Product imagery Video Product titles A+ Content Brand Store Creative messaging Promotional offers Leverage AI tools to improve campaign efficiency, reporting, forecasting, and decision-making while maintaining strong business judgment.

Forecasting & Planning

Own advertising forecasting across major business events, including:

Monthly advertising spend Revenue ROAS ACoS TACoS Prime Day Holiday events New product launches Partner closely with Finance to ensure advertising investments align with company budgets, profitability targets, and long-term business objectives.

Your Scoreboard

Success isn't measured by activity—it's measured by business results.

You'll be accountable for:

Advertising Sales ROAS TACoS Contribution Margin Advertising Profitability Budget Accuracy Spend Efficiency Incremental Revenue Customer Acquisition Market Share

What Success Looks Like

You:

Think like an investor. Love solving problems with data. Move quickly and make informed decisions. Challenge assumptions. Are obsessed with continuous improvement. Aren't satisfied with "good enough." Thrive in an environment where you're accountable for measurable business results.

Success in this role means:

Delivering profitable sales growth Improving advertising efficiency year over year Increasing market share Maximizing return on every advertising dollar Building scalable advertising systems Identifying growth opportunities before competitors Turning data into smarter business decisions

Qualifications

5+ years managing Amazon Advertising Experience managing $1M+ annual advertising budgets preferred Deep understanding of Amazon Advertising, Retail Media, and Amazon's evolving advertising ecosystem Hands-on experience with: Sponsored Products Sponsored Brands Sponsored Display DSP Amazon Marketing Cloud (preferred) Brand Analytics Search Query Performance Bulk Operations Strong analytical and financial acumen Advanced Excel skills Experience with advertising platforms such as Pacvue, Perpetua, Quartile, Helium 10, Data Dive, or similar tools Excellent communication and executive presentation skills

Why People Love This Role

This isn't a role where you'll simply execute someone else's strategy.

You'll own one of the company's most important growth engines.

You'll influence how millions of advertising dollars are invested, partner with cross-functional leaders to improve the customer experience, and see the direct impact of your decisions on company growth.

If you're excited by the idea of combining strategy, analytics, and performance marketing to build a nationally recognized consumer brand, we'd love to hear from you.