Amazon Advertising Lead

This role is responsible for driving profitable growth through Amazon PPC and AMC across our portfolio. You will be in the weeds on campaign management many weeks, helping build and refine SOPs others, and consulting with leadership on strategic initiatives or supporting brand managers on client calls periodically. What You’ll Own: • Own and evolve Amazon advertising strategy across PPC, AMC, and other paid channels • Partner with Brand Managers to align advertising strategy with brand-specific growth objectives • Lead, train, and mentor a team of Advertising Specialists executing day-to-day campaign management • Build, document, and enforce scalable advertising processes and best practices • Analyze performance data to identify opportunities, risks, and optimization strategies • Collaborate with creative and brand teams to develop effective ad creatives and landing pages • Oversee A/B testing of ad creatives, targeting, and bidding approaches • Stay ahead of Amazon platform changes, algorithm updates, and industry trends • Ensure advertising efforts drive platform sales, improve organic keyword rankings, and maximize ROAS • Contribute to the growth and systemization at a thriving Michigan-based ecom team Qualifications • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience) • 3+ years of experience managing Amazon paid advertising, including PPC and DSP • Demonstrated success managing $500k+/yr in Amazon ad budgets with strong ROAS performance • Deep understanding of Amazon advertising fundamentals: keyword research, bid optimization, audience targeting, and funnel strategy • Strong analytical skills with the ability to translate complex data into actionable insights • Hands-on experience with Amazon Advertising Console and using tools such as bulk files, DataDive, Google Analytics, or similar • Experience leading, training, or mentoring junior team members This role is for you if: • You enjoy building systems, processes, and playbooks, not just hitting campaign KPIs • You are both strategic and hands-on, comfortable zooming between big-picture planning and execution details • You think getting to run ads across a diverse portfolio of brands and categories sounds like your version of a candy-store • You love getting to make a measurable impact on an org, not just be a butt in a seat • You like mentoring and developing people and take pride in helping build strong teams • You are both curious and data-driven: you think testing and learning is fun • You wouldn’t trade your reputation for a short-term win • You agree that watching an ads engine scale profitably is one of life’s greatest joys