The Advertising & Optimization Manager is responsible for driving profitable growth through on-site and off-site digital advertising across PSi’s ecommerce ecosystem. This role owns strategy, execution, optimization, and performance analysis of paid media investments across platforms including Amazon, Target, Walmart, and emerging channels. In addition to campaign execution, this role plays a critical insights and storytelling function, translating performance data into clear, actionable recommendations for internal teams and PSi’s brand partners. Own on-site advertising strategy across Amazon, Target, Walmart, and other retail media networksManage budgets, bids, and campaign structures to maximize ROAS, efficiency, and profitabilityOptimize campaigns across sponsored products, brands, display, and emerging ad formatsPartner with brand partners and internal PSi stakeholders to align advertising with launches, inventory, pricing, and promotional plansOff-Site Advertising & Demand Generation 4–7+ years of experience in ecommerce advertising, digital marketing, or performance marketingDeep hands-on experience with PPC and retail media networksStrong marketing analytics and data interpretation skillsExperience presenting performance insights to internal stakeholders and external partnersAbility to balance growth objectives with margin and profitability goalsPreferred Platforms & Tools
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