We are seeking an experienced Amazon marketing specialist with expertise in PPC, DSP, and Amazon Marketing Cloud (AMC) to drive ad performance and profitability. • Amazon DSP Strategy: Develop and manage campaigns, refining audience targeting and retargeting strategies to improve brand reach and conversion rates. • Performance Analysis: Monitor KPIs such as ACOS, TACOS, ROAS, and continuously adjust bids, budgets, and targeting to improve campaign performance. • Strong data analysis skills, with experience using Amazon Ads Console, AMC, Helium 10, Data Dive, Perpetua, Pacvue, or similar tools. • Excellent communication and reporting skills, with the ability to present actionable insights.
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