Amazon Advertising Specialist

Company Description Utopia Brands is a global house of consumer brands headquartered in Dallas, Texas, creating category-leading products trusted by millions of customers worldwide. The company combines consumer intelligence with product innovation across diverse categories, including home essentials, beauty and personal care, wellness, fitness, apparel, pet care, and kids essentials. Its portfolio is distributed through leading retail and marketplace platforms such as Amazon, Walmart, Target, TikTok Shop, Shopify, Temu, and SHEIN, reaching consumers wherever they choose to shop.

With operations in North America, Europe, and Asia, Utopia Brands focuses on product quality, operational excellence, and customer-centric innovation to scale its global footprint. The company’s brands have been featured in hundreds of global media outlets, reflecting their impact and credibility in consumer markets.

Role Description The Amazon Advertising Specialist is a full-time, on-site role based in Dallas, TX. This position is responsible for planning, executing, and optimizing Amazon PPC campaigns to drive sales, improve return on ad spend, and maximize brand visibility across Utopia Brands’ portfolio. Day-to-day tasks include keyword research, bid management, campaign structuring, audience and product targeting, and continuous performance monitoring.

The specialist will analyze advertising data, prepare reports and insights, and collaborate with marketing, e-commerce, and sales teams to align advertising strategies with business objectives. The role also involves testing new ad formats, staying current on Amazon advertising best practices and policies, and contributing to broader marketplace growth initiatives.

Qualifications
Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign performance, identify trends, and drive data-informed decisions.Candidates should possess excellent Communication skills to present insights clearly, collaborate with cross-functional teams, and coordinate with internal stakeholders.Candidates should possess Marketing skills, including understanding of digital advertising, PPC strategy, and brand positioning on marketplace platforms.Candidates should possess Sales-oriented skills, with the ability to connect advertising strategy to revenue growth, conversion optimization, and product performance.Relevant experience with Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) and marketplace analytics tools.Experience managing budgets, bids, and KPIs in a high-growth e-commerce or consumer brand environment.Proficiency with Excel or other data tools; familiarity with dashboards and reporting in Amazon Seller Central or Vendor Central.Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.Ability to work on-site in Dallas, TX, manage multiple campaigns simultaneously, and adapt in a fast-paced, results-driven environment.