Amazon is hiring: Senior Marketing Manager, Social Advertising in Seattle

Senior Marketing Manager, Social AdvertisingAmazon’s Global Marketing Team is focused on maximizing the value of Amazon’s customer base for all Amazon properties worldwide. The team is highly results-oriented and focuses on leveraging in-house technology to automate and scale marketing programs that drive new customers and maximize the lifetime value of Amazon customers through measurable marketing programs and channels. The primary objectives include acquiring new customers, encouraging customers to take high-value actions, and directly generating revenue.To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing, and excel in execution. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment.Key job responsibilitiesWork cross-functionally with engineering to develop new automated programs from end to end.Define experimental frameworks and optimize campaign setups for driving meaningful insights.Define the metrics and processes needed to standardize the management of advertising campaigns.Work directly with social networks to understand platform capabilities and explore marketing campaigns.Design and carry out well-structured experiments (including tracking, measuring, and reporting).Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.BASIC QUALIFICATIONS6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience building, executing, and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launchesPREFERRED QUALIFICATIONSExperience in marketing or marketing researchAmazon is committed to a diverse and inclusive workplace. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market.