Product Marketing: - Perform product and market research, competitor analysis and pricing guidelines for new and existing product offerings. - Use tools or research to create and find search terms and keywords that are relevant to the products, optimize Amazon listings/pages to improve consumer engagement, keyword rankings, organic search performance & sales. - Track and understand key digital marketing metrics, analyze campaign performance and optimize based on insights to increase conversions. - Bilingual in English and Mandarin Chinese - Advanced Excel knowledge and skills - Excellent written and verbal communication skills - Proven knowledge of requirements, restrictions and best practices for selling on Amazon - Knowledge and experience with Amazon Sponsored Products, AMS, Promotions, Coupons etc.
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