March 22, 2025

American Advertising Federation is hiring: Creative Director, Marketing & Brand

American Advertising Federation Nashville, Tennessee

The Creative Director, Marketing & Brand is responsible for setting and delivering brand definition, brand story, and brand experience for Opry Entertainment Group (OEG) brands and channels as well as leading the development and execution of high-quality marketing creative that aligns with business objectives, engages audiences, and delivers measurable results. The Creative Director, Marketing & Brand is a key partner to the marketing strategy and planning teams, ensuring that brands are consistently and effectively represented across all channels. This position ensures the development of high-quality marketing collateral and promotional materials that support advertising, brand campaigns, and audience engagement efforts. • Maintain and enforce creative brand standards across all OEG departments (Marketing, Sales, Retail, Ticketing, Customer Service, Operations, etc.) RequirementsEducation • Bachelor's degree in advertising, communications, or design preferred Experience • 10+ years proven graphic design experience at an agency, in-house team, or related • 5+ years leading a team of creatives at an agency, in-house team, or related Knowledge, Skills and Abilities • Excellent interpersonal, written and verbal communication skills • Creativity and versatility with a mind for ideas and concepts to create best-in-class work from digital to experiential creative • Strong passion for creativity, copy, art, design, and fine attention to detail • Ability to organize information into marketing-related positioning and campaign themes and visuals that result in action/conversion • Excellent organizational skills and ability to work well in a fast-paced environment with multiple priorities • Ability to work independently and as part of a team; ability to supervise designers, content writers, copywriters, graphic design interns, content interns, project managers, freelance artists and writers, and agency staffers responsible for brand marketing projects • Advanced knowledge and proven experience with Adobe Creative Suite, iWorks, Figma, Canva, and Microsoft; familiarity with Workfront, WordPress, HTML, Flash, Final Cut Pro, and After Effects a plus Location

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