American Advertising Federation is hiring: Digital Advertising Manager in New Yo

Position Overview:The Mission team is looking for a strategic and growth-minded Digital Advertising Manager to lead and execute our digital advertising initiatives across Amazon, Mission.com, and Walmart. The ideal candidate combines a strong analytical mindset with a data-driven approach to optimize paid traffic strategies. This role requires expertise in managing cross-channel campaigns, with a focus on driving measurable results, maximizing ROI, and supporting the Mission’s broader growth objectives within the company’s Digital vertical. This role will report directly to the Director of Digital.Key Responsibilities:Develop and Execute Comprehensive Advertising Strategies: Design, implement, and oversee multifaceted digital advertising strategies aimed at driving qualified traffic, amplifying brand visibility, and maximizing revenue across digital channels.Performance Analysis and Optimization: Continuously monitor and analyze campaign data to ensure alignment with specific goals and KPIs, implementing adjustments to enhance effectiveness and achieve optimal outcomes.Budget Management and ROAS/TACOS Optimization: Strategically allocate and manage budgets to maximize returns, ensuring that all spending is optimized to consistently meet or exceed ROAS/TACOS.Data-Driven Strategy and Content Refinement: Utilize insights from advertising data to inform strategic decisions, improve campaign performance, and enhance PDPs for better engagement and conversion.Testing and Audience Development: Conduct A/B testing, keyword research, and category analysis to refine targeting strategies, build highly relevant audiences, and enhance remarketing efforts for increased retention and conversion.In-Depth Reporting and Insight Delivery: Prepare and deliver detailed performance reports, translating complex data into actionable insights that support executive decision-making and inform broader business strategies.Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure advertising initiatives are synchronized with overall brand goals and messaging.Industry Knowledge and Adaptability: Maintain a proactive approach to learning, staying current on industry trends, platform updates, algorithm changes, and emerging best practices in digital advertising to keep strategies at the forefront of innovation.Qualifications:5+ Years of Digital Advertising Experience with Expertise in Paid Search: Extensive experience in digital advertising, with a strong focus on paid search strategy and execution across multiple platforms, demonstrating a deep understanding of industry trends and best practices.Advanced Proficiency in Amazon Advertising, DSP, Google Ads, Meta, and Walmart Connect: Expert-level knowledge of key advertising platforms, including Amazon Advertising, DSP, Google Ads, Meta, and Walmart Connect, with a proven ability to optimize for platform-specific metrics and outcomes.Proven Track Record in Driving Paid Search Strategy for Amazon, DTC, and Walmart: Demonstrated success in developing and executing paid search strategies that drive measurable results for Amazon, DTC channels, and Walmart.Exceptional Communication and Collaboration Skills: Excellent communicator with the ability to convey complex strategies and insights to stakeholders, and a team-oriented mindset that fosters collaboration across departments to achieve unified goals.Strong Project Management and Organizational Skills: Highly organized with the ability to manage multiple high-priority projects simultaneously, ensuring deadlines and goals are consistently met in a fast-paced environment.Proficient in Advanced Advertising Software and Analytics Tools: Skilled in using a range of advertising software and analytics tools to track performance, interpret data, and derive actionable insights that inform strategic decision-making. #J-18808-Ljbffr