The Digital Ad Specialist will have a strong understanding of the digital advertising landscape and the ability to utilize data to make informed decisions to optimize campaign performanceAs a Digital Ads Specialist, you will help build ad campaigns and optimize data and conversion tracking to take our clients to the next level through advertising implementation and data analysis. Past experience in Google Analytics setup and data interpretation is a must for this role.We at Squeeze Marketing work with clients in various industries— we bring results and trust to our clients through data that can back up our strategy. We operate based on our clients’ confidence in our strategy and we’re looking for someone who can help us retain this trust via a strong background in data analytics. This position requires five days per week in the office with hours from 9:00am to 5:00pm.ResponsibilitiesDigital Ads Management: Design, implement, and optimize effective digital advertising campaigns across multiple platforms, including Meta, Google, Pinterest, LinkedIn, and TikTok.Digital Ads Creation: Develop compelling advertising copy make asset selections tailored to each digital platform.Collaborative Work: Work closely with the creative team to develop media assets tailored to each platform and target audience, optimizing for engagement and conversion.Monthly Reporting: Generate comprehensive monthly reports to evaluate campaign performance.Client Management: Assist in the onboarding of new clients including verifying account connections, and accurate data tracking.Communication: Build and maintain strong client relationships through excellent communication.Guidance: Provide strategic advertising and marketing recommendations based on campaign data and industry best practices. We’ve been growing our team and our revenue year after year for the past six years.
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