Feb. 23, 2025

American Advertising Federation is hiring: Content Marketing Specialist in Baton

American Advertising Federation Baton Rouge, Louisiana

Crossroads Professional Coaching is seeking a Marketing Content Specialist to support our growing base of client marketing work. Strong experience and competence across a broad array of business disciplines is core to Crossroads commitment to our clients, and the Content Marketing Specialist is integral to that commitment for marketing services. Responsibilities include : • Manage client social media • Using the following social media platforms : Facebook, Instagram, LinkedIn, and TikTok • Create monthly social media calendar • Maintain all social media platforms for each client • Content writing / research for social media • Write and publish blogs for client (usually 2 / month) • Engage with social media target audiences • Maintain client and Crossroads blogging • Write, edit, schedule, and publish blogs for various clients • Research and select images, titles, and headings for each blog • Insert blogs into back end of WordPress and enter in pertinent information (i.e. SEO words, tags, keywords, selecting a category) • Manage projects for client(s) • Communicate with various clients to listen to their wants / needs, ensure follow-through, and complete each project excellently • Handle email marketing for certain projects / clients • Send e-newsletters and campaigns to certain target audiences via InfusionSoft for clients • Provide client marketing support • Research as needed • Run errands for print pick-ups, event planning, etc. Culture of Crossroads : • Highest level of client services with the heartfelt philosophy of treating others the way that we would want to be treated! We want to be on the cutting edge of knowledge and experience that will support our client’s needs.

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