High degree of ownership around scheduling advertising products, and ensuring accurate pacing and delivery, using internal tools and systems, as well as with vendors and other 3rd party relationships. Drive and implement optimization strategies for campaigns based on performance metrics and reporting analysis to maximize revenue generation and client success Build, QA, and implement standard and rich media ad creative using industry-standard tools such as Adobe Creative Suite and other platforms. QA and troubleshoot campaigns as they go live and when errors arise. Help research to brainstorm ideas for new ad placements or changes that could improve the performance of ad campaigns Contribute to the creation and placement of ad serving tags on website pages to ensure proper delivery, tracking, and reporting of website traffic and ad impressions data. Effective project management skills Ability to work with diverse personality types to meet time-sensitive deadlines An interest in new digital media technologies and a desire to always be learning something new Ability to work independently and in a team environment Must be flexible and open to new ideas and methods Strong work ethic Strong working knowledge of Microsoft Office, Ad Serving Technology, and Sales/CRM tools 3+ years in online advertising operations, including use of a major commercial ad server such as Google DFP BA/BS degree or equivalent experience
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