America's Tax Brand and Marketing- Associate Director

EY’s Americas Tax Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background. Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators, the media and the communities within which we operate. This role will work directly with the Americas Tax BMC Director and EY Tax leadership, as well as other key stakeholders within various regions and business areas. You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice’s strategic goals and revenue plan. Adept at creating strategic, targeted and effective go-to-market initiatives for Tax services and solutionsProven track record of accomplishments in brand and marketing across channels, including campaign design and management, content marketing, organic and paid social/advertising, and eventsDemonstrated success in building internal and external relationships at a senior levelAbility to manage relationships with external agencies, effectively articulating business needs and KPIsDemonstrated knowledge of digital marketing/marketing automation platforms to target buyers, benchmark campaigns and track ROIAbility to collaborate with other leaders to establish and administer annual budgets and manage expenditures to operate within approved budget guidelinesAbility to work autonomously, when necessary, in a virtual work environment, while maintaining connectivity with your team and other members of the practice