America's Tax Brand and Marketing- Associate Director

We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. ** The opportunity* * You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice's strategic goals and revenue plan. ** Your key responsibilities* * You'll lead assigned Americas Tax brand and marketing programs, which are aligned to the practice's strategic goals and revenue plan. ** Skills and attributes for success* * + Adept at creating strategic, targeted and effective go-to-market initiatives for Tax services and solutions + Proven track record of accomplishments in brand and marketing across channels, including campaign design and management, content marketing, organic and paid social/advertising, and events + Demonstrated success in building internal and external relationships at a senior level + Ability to manage relationships with external agencies, effectively articulating business needs and KPIs + Demonstrated knowledge of digital marketing/marketing automation platforms to target buyers, benchmark campaigns and track ROI + Ability to collaborate with other leaders to establish and administer annual budgets and manage expenditures to operate within approved budget guidelines + Ability to work autonomously, when necessary, in a virtual work environment, while maintaining connectivity with your team and other members of the practice ** To qualify for the role, you must have* * + Minimum of 12 plus years of experience in marketing + Bachelor's degree in business, Marketing or related field, MBA desired + An understanding of trends in Tax, including digital transformation in the industry, the implications of government policy changes, and how industries are affected by the evolution of Tax + Demonstrated success in managing teams and nurturing talent + Strong business acumen and understanding of how environmental factors affect the firm, practice, markets, and solutions + Excellent written and verbal communication, presentations, listening, interpretation and influencing skills + Outstanding project management, team building and interpersonal communication skills + Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences + Poise and confidence to professionally interact with all levels of leadership ** Ideally, you'll also have* * Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership Capability to work on public relations initiatives such as local office awareness, community involvement, alumni relationships and sponsor ships Ability to project manage complex programs and drive associated and relationship building efforts ** What we offer you* * At EY, we'll develop you with future-focused skills and equip you with world-class experiences. The base…