About Spark Foundry... Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. Overview: The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. Role Objectives: • Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms • Monitor and optimize performance to meet business objectives • Gather and analyze keyword research necessary to build a new campaign • Responsible for gathering necessary data for plan development • Group keywords into ad groups and develop relevant ad copy and extensions • Present recommendations and apply client feedback to keyword and copy proposal • Upon campaign approval, responsible for building flowcharts and loading buys into Prisma • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received • Primary party responsible for trafficking approved plan into search engines • Primary party responsible for QA of all campaign components prior to launch • Monitor and maintain campaign budgets, pacing, and bid adjustments • Proactively advocate for campaign adjustments based on performance trends • Active monitoring and management of performance and competitive landscape • Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) • Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization • Active participation in client status and reporting calls, including presentation of reporting • Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval • Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team • Responsible for learning all relevant tools for reporting, analytics, and competitive analysis • Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) • Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions • Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process • Establish professional, productive rapport with sales representatives/media vendors • Work closely with manager to establish priorities and manage workload • Timely delivery of all work
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