Analyst, Marketing Automation

**Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes?**

CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented **Analyst, Marketing Automation** to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients.

**What You'll Do:**

* **Be the Architect:** Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
* **Nail the Details:** Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
* **Master the Data Flow:** Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
* **Collaborate & Conquer:** Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
* **Analyze & Optimize:** QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

**What You'll Bring:**

* **1-2 years of experience** working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
* **Exceptional communication and collaboration skills.** You thrive in a team environment and can effectively communicate complex information to diverse audiences.
* **Meticulous attention to detail and a passion for precision** in documentation and data management.
* **Strong organizational and project management skills** to keep multiple campaigns running smoothly.
* **Proficiency in Microsoft Excel and PowerPoint.**

**Bonus Points:**

* Experience in pharma marketing or at a media agency.
* Experience with DOMO or similar business intelligence platforms.
* Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

**Why CMI Media Group?**

At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.

**The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.**

**Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!**