Analyst, Primary Research & Ad Experimentation

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. The Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. Serve as a resource on all things primary research to internal stakeholders and external advertiser clientsSolve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectivesHelp design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc.Leverage data to build a strong narrative through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learningsWork with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data qualityWhat You Will Get From This Role Conduct world-class research: Contribute to building proprietary research and insights assetsDrive impact: Play a critical role in delivering on a strategic goal for NBCU ad sales in 2026 and beyondEncouragement to Innovate: Permission to challenge convention and develop new solutions and leading business recommendationsExpand your knowledge: Complement the research expertise you've already built, by exploring and introducing new methodologies and solutionsAchieve career & professional growth: Access to resources to develop your career and professional management skillsWork alongside a highly-performing Insights & Measurement team: You'll be joining a supportive team that is highly motivated and proud of what they do If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation.