Analyst, Search Marketing

Company Description Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.” Job Description • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues • Monitoring emerging industry trends and summarizing them for internal and external stakeholders • Leveraging and developing proficiencies with SEM platforms, tools and resources • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion • Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients Qualifications • A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus • Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively • A detail-oriented approach and a desire to achieve objectives accurately • Solid quantitative and research skills, and proven data interpretation capability • Familiarity with the digital advertising space and a passion for growing that interest into a career • Strong communication skills – you’re clear and thorough, yet concise • A passion for building relationships and a desire to contribute to team building and event planning • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right