Updates / automate / optimize reporting processes based on external data incl. Lead process of performance deep-dive analyses to serve M and day to day business questions at brand, competitor, channel, customer level with aim to identify drivers and fix issues based on different Market data sources (Nielsen/Canadean/Shopper/Consumer/Internal Data). Update / maintain /own MU performance scorecards market KPIs for category x channels level that needs to be reported to BU. Lead data management process incl. Strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and deliver clear outlook scenarios along with implications for the business
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