Base pay range $80,000.00/yr - $90,000.00/yr Job Purpose We are seeking an experienced Paid Advertising Marketing Manager to lead, manage, and optimize paid advertising campaigns with a strong focus on lead generation. This position requires a seasoned professional with 5+ years of experience who understands the nuances of digital advertising and has a portfolio demonstrating successful digital advertising campaigns, targeting specific audiences, allocating budgets, and implementing advanced strategies to consistently achieve ambitious lead?generation goals. Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness. Addresses minor ethical issues independently. We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.
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