Digital Ad BuyerAngel Studios is the home of stories that amplify light. Through its platform, thousands of "Angel" investors choose which titles will be created, funded, and distributed. You will collaborate closely with marketing teams, clients, and advertising sales agents to ensure the delivery of impactful campaigns that drive brand awareness, engagement, and conversions.Essential functions:Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.Develop and implement digital advertising strategies and campaigns to drive brand awareness, engagement, and conversions.Source and present audience data and advertising proposals to clients for feedback.Negotiate with advertising sales agents to ensure the most cost-effective deal structures.Manage budgets and monitor campaign costs and ROI metrics.Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.Conduct research and analysis to identify target audiences, market trends, and competitors to inform campaign strategies.Identify and evaluate appropriate advertising channels and platforms based on campaign objectives, target audience, and budget.Monitor and optimize campaign performance, including ad creative, targeting, bidding, and budget allocation, to maximize ROI and achieve key performance indicators (KPIs).Perform data analysis and generate regular reports to track campaign performance.Conduct A/B testing and experiment with different ad formats, messaging, and targeting options to improve campaign effectiveness.Build and maintain relationships with advertising platforms, vendors, and media partners to stay informed about industry updates, negotiate favorable terms, and access new advertising opportunities.Provide insights and make recommendations for optimization.Must attend and contribute to regularly scheduled staff meetings.Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus.Competencies:Strong collaborator with excellent presentation, communication, and problem solving skills.An exceptional listener with excellent written and verbal communication skills.Advanced proficiency with Microsoft Office and Google Workspace.Detail-oriented perspective and able to pick up on overlooked details.Organization and time management.Able to maintain confidentiality of information.Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.Resourceful and able to problem-solve and manage tasks with ambiguity.Can take feedback to tasks and assignments positively and create better solutions.A quick study, able to pick up new skills and learn how to use new programs.Must participate in setting and achieving regularly scheduled and outlined objectives.Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.Required education and experience:Bachelor's degree or equivalent experience in advertising, marketing, communications, or similar.Proven experience as an Ad Buyer, Media Buyer, or similar role.Experience with Meta Ads ManagerPreferred education and experience:Experience with Google or YouTube AdsGuild background strongly preferred.$76,000 - $105,000 a year. Commensurate with experience and scope of responsibilities.Work environment - When in the main office, expect a comfortable, air-conditioned work environment.
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