Anthropologie Director of Digital Marketing and Paid Media

That means two things in parallel: holding the team's strategic direction during a leadership transition, and building something that hasn't fully existed here yet — a rigorous, integrated media planning discipline that connects channel investment to business strategy, customer insight, and cross-functional priorities in a way that's consistent, documented, and scalable. Role Responsibilities: What You'll Lead Building the Media Planning Function You'll establish media planning as a formal discipline within the Digital Marketing org — defining what a great media plan looks like at Anthropologie, building the frameworks and processes that produce it consistently, and creating a shared planning language across all marketing with groups that currently plan in parallel rather than together. A media planning framework exists, is documented, and the channel teams are using it — not because they have to, but because it makes their jobs easier and their plans stronger. 8–10+ years in media planning, marketing strategy, or integrated planning roles, with meaningful experience managing managers — people who have run channel teams, not just channels themselves.