Anthropologie Paid Social Marketing Coordinator

We are looking for a Paid Social media coordinator who knows how to execute within paid social channels and can help us to explore how to grow our paid social presence while connecting our mission and our unique product assortment customers. You will collaborate closely with our other paid digital channels, creative and merchandising leads as well as ad tech stakeholders to align the channel and business growth goals. In this role collaboration and clear communications are key. Role Responsibilities • Work under the Manager Paid Social and cross-functionally with creative, merchandising, and analytics teams to incorporate the business vision into paid social programs • Execute full-cycle programs of direct response paid social campaigns across Facebook, Instagram, Pinterest, TikTok and other emerging social channels • Take direction from marketing & creative briefs into execution & mid-campaign optimizations to hindsight reporting & analysis • Help to define and provide creative specification best practices and needs • Monitor and optimize Dynamic Product Ad campaigns & strategy to drive profitable demand and support business priorities. URBN offers comprehensive Perks & Benefits to employees.