Area Director, Marketing & Business Development-V

Primary PurposeThis position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of multiple shopping centers. The Area Director of Marketing and Business Development will be responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies, and the surrounding business communities.Principal ResponsibilitiesIdentify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property.Develop and implement retailer intensification strategies, promoting platform program opportunities to retailers and securing retailer offers to enhance programming.Flawlessly execute all national and/or regional SBV programs and initiatives at the field level.Create an annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses, and media expenses as appropriate to support platform programming, Simon initiatives, and brand messaging in order to achieve center objectives. Forecast monthly and maximize marketing dollars by analyzing ROI.Develop and execute an annual marketing plan that strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts the center's core financial objectives (EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share).Coordinate all shopping centers' visual merchandising, signage, and advertising programs.Maintain effective media relations by fielding media calls and preparing responses.Drive exponential growth of social media channels, including fan base for Facebook and Instagram, and increase data collection, SMS, and email subscribers for the business units under your direct responsibility.Minimum Qualifications BA or BS degree with emphasis in sales, marketing, or business.4-6 years of previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.Knowledge of retail management, marketing and advertising, and working knowledge of the media industry.Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.Superior computer skills combined with effective verbal, visual, and written communication skills.Flexibility to work varied schedules including weekends and evenings.Strong team building and coaching skills.Ability to handle multiple projects simultaneously.Some overnight travel required.Ability to think strategically.Leadership CapabilitiesStrong organization and coordination skills.Strong team building and coaching skills.Ability to handle multiple projects simultaneously.Job Location: Lehigh Valley#J-18808-Ljbffr