Area Leader of Marketing - Rio Grande Valley

We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. Job Description • Candidates must live in or relocate to market* The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job. Your Impact and Responsibilities: • Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans • Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community • Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated area • Leads on- and off-site market-level activities that support the brand and local community • Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system • Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations • Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support • Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits • Directly supports restaurants within the area with all marketing-related activities and questions • Enforces Raising Cane’s brand standards and marketing philosophies within the restaurant and market • Supports activations and activities planned at the support office level as needed • Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities • Provides feedback to the RSO on campaigns, programs, and tools

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