Assistant A.D. for Marketing and Game Experience

Assistant A.D. for Marketing and Game Experience

Charleston Southern University

Overview of Position

The job duties of the Assistant AD for Marketing and Game Experience include oversight of all athletic promotions, marketing, and game experience. The Assistant AD for Marketing and Game Experience is responsible for the enhancement of brand awareness for CSU athletics locally, regionally, and nationally. Title and pay will be determined based on experience.

Education: Bachelor's Degree (Masters preferred but not required)

Work Performed and Responsibilities

Marketing & Branding

Develop and execute a department marketing plan to enhance all NCAA Division I programsMaintaining records of TURF forms and approvals for all logo use within the departmentProvide coaches and staff with guidance on brand awareness for both CSU and the athletic departmentCommunicate Big South Conference branding guidelines as requiredServe as liaison with university BookstoreGame Experience & Promotions

Lead department promotional activities for all university and community constituenciesCollaborate with various groups on and off campus to increase participation, enthusiasm, and spiritAdminister and develop opportunities for game day promotions, half-time shows, and other promotional eventsManage and execute student/fan organizations such as Blue Crew and Bucky's Brigade (Kids Buc Club)Work with Big South Conference to fulfill promotional requirementsBid out quotes for all promotional materialsAuthor all gameday scripts and PA reads for announcersOversee Cheer, Dance and Mascot programSponsorships & Advertising Sales

Collaborate with Director of Athletics and Associate AD for External Operations for all potential sponsors including game day sponsorshipsAssist in Low Country community appreciation eventsOversees all sponsorship agreement contracts and execution of contract termsInvoices each sponsor monthly per the terms of contract on fileManages scoreboard advertisement contracts and coordinates requirement logos and graphics to be displayedWork with Big South Conference to fulfill corporate sponsorship requirementsBuc Club and Ticket Operations

Assist Associate AD for External Operations with annual ticket sale strategyAssist with Buc Club membership processing and maintain recordsPlan and organize the annual Buc Club golf tournament fundraiser eventOther Duties Assigned by Direct Supervisor

Work Experience Requirements:

Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customersExcellent computer proficiency (MS Office - Word, Excel and Outlook)Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer serviceAbility to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practicesAgree to uphold Charleston Southern University community standards3-5 Years in related field, preferredPhysical Requirements:

Ability to maintain regular, punctual attendance consistent with industry standards, other federal, state, and local standardsNights and weekend work required as neededMust be able to lift and carry up to 25 lbsSupervisor Responsibility:

Student Workers and Interns
Skills:
Advertising Operations, Athletics, Billing, Brand Marketing (Branding), Coaching, Communication Skills, Computer Skills, Contract Management, Contract Requirements, Corporate Funding, Customer Support/Service, Dance, Employee Orientation, Fundraising, Graphics, Industry Standards, Lift/Move 25 Pounds, Marketing, Marketing Plan, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft Word, Physical Demands, Presentation/Verbal Skills, Record Keeping, Sales Strategy, Time Management, Writing Skills

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Charleston Southern University