April 17, 2024

Assistant Director for Marketing, Media Relations and Advertising

Gannon University Erie, Pennsylvania

• Manages and leads all Dedication & Blessing event committees, ensuring all university entities are present during the planning process in full collaboration. • This person is a member of the university's Crisis Response Team who, with the DOMC coordinates and executes university messaging and strategies. • With the Content Marketing Strategist, this individual coordinates writing for the college's publications, press releases, public relations advertising copy, media relations, social media, fact sheets, Webpages, emails and other items as needed. • Assists the Social Media and Digital Engagement Manager, this individual develops and implements the social media strategy and calendar for the college and works with other members of the department to ensure optimal utilization of social networking channels. • Requires demonstrated abilities in marketing, driving sales, project management and leading teams to take ideas from concept to implementation.

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