Assistant Director, Marketing and Advertising

Assist the Director of Marketing and Communications in development of marketing and advertising initiatives for the college. Identify marketing challenges and opportunities, and recommend strategies for marketing college-wide efforts that serve to enhance and strengthen the college's mission. Duties and Responsibilities • Strategize, create, develop, implement, and manage extensive, targeted recruitment and retention campaigns that align with the college's strategic enrollment goals. Lead creative development of advertising concepts and creative assets for multi-media projects, including traditional media channels (TV, radio, print, billboards) and new media platforms. Identify best practices for collecting and evaluating social media data to improve engagement and advertising opportunities.