Assistant Director - Marketing - Digital Advertising

Are you a skilled digital marketer with a passion for higher education? Purdue University is seeking an ambitious and dynamic individual to join our team as the Assistant Director of Marketing for Digital Advertising. In this role, you will have the opportunity to use your expertise in digital advertising to promote Purdue University and drive enrollment through creative and innovative strategies. We are looking for a driven individual who is ready to take on new challenges and make a significant impact on our marketing efforts. If you are a self-motivated and results-driven professional with a strong understanding of digital advertising, we want to hear from you.\n\nDevelop and implement digital advertising strategies to promote Purdue University and increase enrollment.\n\nMonitor and analyze digital advertising campaigns to ensure they are meeting established goals and targets.\n\nCollaborate with cross-functional teams to develop and execute marketing plans that align with the university's overall goals and objectives.\n\nStay up-to-date with industry trends and best practices in digital advertising, and apply this knowledge to continuously improve campaign performance.\n\nUtilize data and analytics to make data-driven decisions and optimize digital advertising efforts.\n\nManage digital advertising budget and allocate resources effectively to maximize return on investment.\n\nCreate and manage digital ad campaigns across various platforms, including Google Ads, social media, and display networks.\n\nDevelop and maintain relationships with external vendors and partners to leverage their expertise and resources for digital advertising initiatives.\n\nWork closely with other marketing team members to ensure consistency and alignment across all marketing efforts.\n\nDevelop and maintain a strong understanding of Purdue University's brand and voice, and ensure all digital advertising efforts are in line with brand guidelines.\n\nIdentify opportunities for testing and experimentation to optimize digital ad performance and drive growth.\n\nProvide regular reports and updates on campaign performance to stakeholders and make recommendations for future campaigns.\n\nCollaborate with the Assistant Director of Content Marketing to ensure digital advertising efforts are aligned with content marketing strategies.\n\nTrain and mentor junior team members on digital advertising best practices and industry trends.\n\nRepresent Purdue University at industry events and conferences to stay informed and build relationships with other professionals in the field.

Purdue University is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.